Website Worksheet

In order for me to provide you with the most accurate quote for a site that will meet your needs, please complete this form by providing as much detail as possible. There are no wrong answers so be sure to insert an answer for every questioin, even if the answer is “I don’t know”.

BUSINESS SNAPSHOT *

What is the name of your company? What does your company do? What are the products and services you offer.

DECISION MAKING *

Who are the decision makers for this project and what budget has been allocated?

WHAT ARE WE DOING? *

Give me the main reason for needing a new website. To provide information only? To sell stuff? To manage inventory? To capture leads? To process payments etc.

DO YOU ALREADY HAVE A WEBSITE? *

If yes, is there anything about your current site that serves the business well? If so how and why.

WHO ARE WE DOING THIS FOR? *

Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?

WHY WILL THEY VISIT YOUR SITE? *

What are the top 5 reasons your ideal customer will visit your website? [e.g.: research product info; get contact details; ask questions about pricing etc]

DESIGN CONCEPT *

How do you want people to feel when they interact with your brand? Safe? Secure? Edgy and excited?

COMPETITORS *

Do your competitors have websites? List up to five here.

INSPIRATION *

Are there any websites that inspire you and let's you envison your brand with a similar look?

WHAT DOES SUCCESS LOOK LIKE *

If we were celebrating a successful website strategy in 12 months, what would that look like? Be as descritive as possible.

ANY OTHER COMMENTS *

Please add anything else you think will help me express your brand online.